Welcome to the Pyrl Blog

Retailers know that your trust is a valuable asset. In fact, 81% of consumers say trust is a deciding factor in their purchase decision. Before a consumer decides to buy, they want to know they are transacting with a business that is honest and transparent.  Why does...

A window of opportunity exists for consumers to get in the driver’s seat of their most valuable information, and put trust and value back where it belongs.  

Mistrust defines 2020 more than ever: socially, politically, economically 
— until now, there’s been no platform that provides the technology and business model to return trust to the consumer/business relationship.

The origin of Pyrl began in 2002, when I lost my dad to cancer…